McDonald, M. (2001). Key customers: How to manage them profitably.
Chicago Edition CitationMcDonald, Malcolm. Key Customers: How to Manage Them Profitably. Butterworth-Heinemann:Oxford, 2001.
MLA Edition CitationMcDonald, Malcolm. Key Customers: How to Manage Them Profitably. 2001.
Warning: These citations may not always be 100% accurate.