FCB-Ulka brand building advertising

Antzeko izenburuak

• FCB - ULKA brand building advertising concepts and cases
  nork: Parameswaran, M G
  Argitaratua: (2011)
• Building Brand Value:Five Steps to Building Powerful Brands
  nork: Parameswaran, M.G
  Argitaratua: (2006)
• Building brand value: Five steps to buiding powerful brands
  nork: Parameswaran, M G
  Argitaratua: (2006)
• Brand building on the Internet
  nork: Lindstrom, Martin; Anderson, Tim Frank
  Argitaratua: (2000)
• Strategic brand management: Building, measuring and managing brand equity
  nork: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
  Argitaratua: (2011)