APA Alıntı

Czerniawski, R. D. M. (1999). Creating brand loyalty: The management of power positioning and really great advertising.

Chicago Stili Alıntı

Czerniawski, Richard D; Maloney. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising. American Management Association:New York, 1999.

MLA Alıntı

Czerniawski, Richard D; Maloney. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising. 1999.