APA Edition Citation

Kumar, S. R. (2001). Managing Indian brands: Marketing concepts and strategies.

Chicago Edition Citation

Kumar, S Ramesh. Managing Indian Brands: Marketing Concepts and Strategies. Vikas Publishing House: New Delhi, 2001.

MLA Edition Citation

Kumar, S Ramesh. Managing Indian Brands: Marketing Concepts and Strategies. 2001.

Warning: These citations may not always be 100% accurate.