Pride, W. M. F. (2000). Marketing: Concepts and strategies (10 edition.).
Chicago Edition CitationPride, William M; Ferrell. Marketing: Concepts and Strategies. 10 edition. Houghton Mifflin Company: Boston, 2000.
MLA Edition CitationPride, William M; Ferrell. Marketing: Concepts and Strategies. 10 edition. 2000.
Warning: These citations may not always be 100% accurate.