McCarthy, E. J. (1981). Basic marketing: A managerial approach (7 edition.).
Chicago Edition CitationMcCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. Richard D. Irwin, INC: Illinois, 1981.
MLA引文McCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. 1981.
警告:這些引文格式不一定是100%准確.