APA način citiranja

McCarthy, E. J. (1981). Basic marketing: A managerial approach (7 edition.).

Čikaški stil citiranja

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. Richard D. Irwin, INC: Illinois, 1981.

MLA način citiranja

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. 1981.