McCarthy, E. J. (1981). Basic marketing: A managerial approach (7 edition.).
Citación estilo ChicagoMcCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. Richard D. Irwin, INC: Illinois, 1981.
Cita MLAMcCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. 1981.
Warning: These citations may not always be 100% accurate.