Schiffman, L. G. K. (2000). Consumer behavior (6 edition.).
Chicago Edition CitationSchiffman, Leon G; Kanuk. Consumer Behavior. 6 edition. Prentice Hall: New Delhi, 2000.
MLA Edition CitationSchiffman, Leon G; Kanuk. Consumer Behavior. 6 edition. 2000.
Warning: These citations may not always be 100% accurate.