Kotler, P. A. (1999). Principles of marketing (8 edition.).
Chicago Edition CitationKotler, Philip; Armstrong. Principles of Marketing. 8 edition. Prentice Hall: New Delhi, 1999.
MLA Edition CitationKotler, Philip; Armstrong. Principles of Marketing. 8 edition. 1999.
Warning: These citations may not always be 100% accurate.