McCarthy, D. J. (1996). Business policy and strategy: Concepts and readings (4 edition.).
Chicago Edition CitationMcCarthy, Daniel J. Business Policy and Strategy: Concepts and Readings. 4 edition. Richard D. Irwin, INC: Illinois, 1996.
MLA Edition CitationMcCarthy, Daniel J. Business Policy and Strategy: Concepts and Readings. 4 edition. 1996.
Warning: These citations may not always be 100% accurate.