APA Edition Citation

Moore, W. L. P. (1993). Product planning and management: Designing and delivering value.

Chicago Edition Citation

Moore, William L; Pessemier. Product Planning and Management: Designing and Delivering Value. Mc Graw Hill: New York, 1993.

MLA Edition Citation

Moore, William L; Pessemier. Product Planning and Management: Designing and Delivering Value. 1993.

Warning: These citations may not always be 100% accurate.