APA Edition Citation

Lancaster, G. M. (1994). Essentials of marketing: Text and cases (2 edition.).

Chicago Edition Citation

Lancaster, Geoffrey; Massingham. Essentials of Marketing: Text and Cases. 2 edition. Mc GrawHill: New Delhi, 1994.

MLA Edition Citation

Lancaster, Geoffrey; Massingham. Essentials of Marketing: Text and Cases. 2 edition. 1994.

Warning: These citations may not always be 100% accurate.