Guiltinan, J. P. P. (1994). Marketing management: Strategies and programs (5 edition.).
Chicago Edition CitationGuiltinan, Joseph P; Paul. Marketing Management: Strategies and Programs. 5 edition. Mc GrawHill: New Delhi, 1994.
MLA Edition CitationGuiltinan, Joseph P; Paul. Marketing Management: Strategies and Programs. 5 edition. 1994.
Warning: These citations may not always be 100% accurate.