APA Edition Citation

Bodian, N. G. (1995). Direct marketing rules of thumb: 1000 practical and profitable ideas to help you improve response, save money,and increase efficiency in your direct program.

Chicago Edition Citation

Bodian, Nat G. Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money,and Increase Efficiency in Your Direct Program. Mc Graw Hill: New York, 1995.

MLA Edition Citation

Bodian, Nat G. Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money,and Increase Efficiency in Your Direct Program. 1995.