APA Edition Citation

Philip-Jones, J. (1998). What's in a brand: Building brand equity through advertising.

Chicago Edition Citation

Philip-Jones, John. What's in a Brand: Building Brand Equity Through Advertising. Tata Mc Graw Hill: New Delhi, 1998.

MLA Edition Citation

Philip-Jones, John. What's in a Brand: Building Brand Equity Through Advertising. 1998.

Warning: These citations may not always be 100% accurate.