Buzzell, R. D. (1995). Global marketing management: Cases and readings (3 edition.).
Chicago Edition CitationBuzzell, Robert D. Global Marketing Management: Cases and Readings. 3 edition. Addison Wesley: New York, 1995.
MLA Edition CitationBuzzell, Robert D. Global Marketing Management: Cases and Readings. 3 edition. 1995.
Warning: These citations may not always be 100% accurate.