APA Edition Citation

Lowenstein, M. W. (1997). Customer retention: An integrated process for keeping your best customers.

Chicago Edition Citation

Lowenstein, Michael W. Customer Retention: An Integrated Process for Keeping Your Best Customers. Oxford University Press: New Delhi, 1997.

MLA Edition Citation

Lowenstein, Michael W. Customer Retention: An Integrated Process for Keeping Your Best Customers. 1997.

Warning: These citations may not always be 100% accurate.