Kinnear, T. C. B. (1990). Principles of marketing (3 edition.).
Chicago Edition CitationKinnear, Thomas C; Bernhardt. Principles of Marketing. 3 edition. Scott, Foresman and company: London, 1990.
MLA Edition CitationKinnear, Thomas C; Bernhardt. Principles of Marketing. 3 edition. 1990.
Warning: These citations may not always be 100% accurate.