APA Edition Citation

Pride, W. M. F. (1995). Marketing: Concepts and strategies (9 edition.).

Chicago Edition Citation

Pride, William M; Ferrell. Marketing: Concepts and Strategies. 9 edition. Houghton Mifflin Company: Boston, 1995.

MLA Edition Citation

Pride, William M; Ferrell. Marketing: Concepts and Strategies. 9 edition. 1995.

Warning: These citations may not always be 100% accurate.