Chunawalla, S. A. S. (1997). Foundations of advertising theory and practice (4 edition.).
Chicago Edition CitationChunawalla, S A; Sethia. Foundations of Advertising Theory and Practice. 4 edition. Himalaya Pub House: Mumbai, 1997.
MLA Edition CitationChunawalla, S A; Sethia. Foundations of Advertising Theory and Practice. 4 edition. 1997.
Warning: These citations may not always be 100% accurate.