Ries, A. T. (1993). Twenty two immutable laws of marketing: Violate them at your own risk.
Chicago Edition CitationRies, Al; Trout. Twenty Two Immutable Laws of Marketing: Violate Them at Your Own Risk. HarperCollins Publishers: India, 1993.
MLA Edition CitationRies, Al; Trout. Twenty Two Immutable Laws of Marketing: Violate Them at Your Own Risk. 1993.
Warning: These citations may not always be 100% accurate.