Lancaster, G. J. (1994). Selling and sales management (3 edition.).
Chicago Edition CitationLancaster, Geoffrey; Jobber. Selling and Sales Management. 3 edition. Macmillan: India, 1994.
MLA Edition CitationLancaster, Geoffrey; Jobber. Selling and Sales Management. 3 edition. 1994.
Warning: These citations may not always be 100% accurate.