Schiffman, L. G. K. (1995). Consumer behavior (5 edition.).
Chicago Edition CitationSchiffman, Leon G; Kanuk. Consumer Behavior. 5 edition. Prentice Hall: New Delhi, 1995.
MLA Edition CitationSchiffman, Leon G; Kanuk. Consumer Behavior. 5 edition. 1995.
Warning: These citations may not always be 100% accurate.