Schiffman, L. G. K. (1992). Consumer behavior (4 edition.).
Chicago Edition CitationSchiffman, Leon G; Kanuk. Consumer Behavior. 4 edition. Prentice Hall: New Delhi, 1992.
MLA Edition CitationSchiffman, Leon G; Kanuk. Consumer Behavior. 4 edition. 1992.
Warning: These citations may not always be 100% accurate.