Kotler, P. (1994). Marketing management: Analysis, planning, implementation and control (8 edition.).
Παραπομπή Chicago StyleKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8 edition. Prentice Hall: New Delhi, 1994.
Παραπομπή MLAKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8 edition. 1994.
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