Kotler, P. A. (1995). Principles of marketing (6 edition.).
Chicago Edition CitationKotler, Philip; Armstrong. Principles of Marketing. 6 edition. Prentice Hall: New Delhi, 1995.
MLA Edition CitationKotler, Philip; Armstrong. Principles of Marketing. 6 edition. 1995.
Warning: These citations may not always be 100% accurate.