Παραπομπή APA

Sengupta, S. (1993). Brand positioning: Strategies for competitive advantage.

Παραπομπή Chicago Style

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata Mc Graw Hill: New Delhi, 1993.

Παραπομπή MLA

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 1993.