APA Edition Citation

Sengupta, S. (1993). Brand positioning: Strategies for competitive advantage.

Chicago Edition Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata Mc Graw Hill: New Delhi, 1993.

MLA Edition Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 1993.

Warning: These citations may not always be 100% accurate.