APA Edition Citation

Cannon, T. (1995). Basic marketing: Principles and practice (3 edition.).

Chicago Edition Citation

Cannon, Tom. Basic Marketing: Principles and Practice. 3 edition. AITBS: New Delhi, 1995.

MLA Edition Citation

Cannon, Tom. Basic Marketing: Principles and Practice. 3 edition. 1995.

Warning: These citations may not always be 100% accurate.