Lovelock, C. H. W. (1993). Marketing challenges: Cases and challenges (3 edition.).
Chicago Stili AlıntıLovelock, Christopher H; Weinberg. Marketing Challenges: Cases and Challenges. 3 edition. Mc Graw Hill: New York, 1993.
MLA AlıntıLovelock, Christopher H; Weinberg. Marketing Challenges: Cases and Challenges. 3 edition. 1993.
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