Strategic brand management: New approaches to creating and evaluating brand equity

Documenti analoghi

• Strategic brand management: New approaches to creating and evaluating brand equity
  di: Kapferer, Jean-Noel
  Pubblicazione: (1994)
• Strategic brand management: New approaches to creating and evaluating brand equity
  di: Kapferer, Jean-Noel
  Pubblicazione: (1994)
• The New strategic brand management creating and sustaining brand equity long term
  di: Kapferer, Jean-Noel
  Pubblicazione: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  di: Kapferer, Jean- Noel
  Pubblicazione: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  di: Kapferer, Jean- Noel
  Pubblicazione: (2008)