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Strategic brand management: New approaches to creating and evaluating brand equity
| Autor principal: | |
|---|---|
| Format: | Printed Book |
| Publicat: |
Global Business Press: New Delhi
1994
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| Matèries: |
| LEADER | 00597nam a2200193 4500 | ||
|---|---|---|---|
| 020 | |a 8172400489 |c 750 | ||
| 082 | |a 658.8B KAP | ||
| 100 | |a Kapferer, Jean-Noel | ||
| 245 | |a Strategic brand management: New approaches to creating and evaluating brand equity |c Kapferer, Jean-Noel | ||
| 250 | |||
| 260 | |a Global Business Press: New Delhi |c 1994 | ||
| 300 | |a 230 p | ||
| 490 | |||
| 500 | |||
| 590 | |||
| 650 | |a Brand Management | ||
| 942 | |c BK | ||
| 999 | |c 134360 |d 134360 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_000000000000000_8B_KAP |7 0 |9 147820 |a IMK |b IMK |g 750.00 |l 0 |o 658.8B KAP |p IMK01366 |r 2019-10-25 |w 2019-10-25 |y BK | ||