एपीए उद्धरण

Kapferer, J. (1994). Strategic brand management: New approaches to creating and evaluating brand equity.

शिकागो स्टाइल उद्धरण

Kapferer, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Global Business Press: New Delhi, 1994.

एमएलए उद्धरण

Kapferer, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. 1994.