Urban, G. L. H. (1993). Design and marketing of new products (2 edition.).
Chicago Edition CitationUrban, Glen L; Hauser. Design and Marketing of New Products. 2 edition. Prentice Hall: NJ, 1993.
MLA Edition CitationUrban, Glen L; Hauser. Design and Marketing of New Products. 2 edition. 1993.
Warning: These citations may not always be 100% accurate.