APA Edition Citation

Schiffman, L. G. K. (1991). Consumer behavior (4 edition.).

Chicago Edition Citation

Schiffman, Leon G; Kanuk. Consumer Behavior. 4 edition. Prentice Hall: New Delhi, 1991.

MLA Edition Citation

Schiffman, Leon G; Kanuk. Consumer Behavior. 4 edition. 1991.

Warning: These citations may not always be 100% accurate.