Chunawalla, S. A. S. (1993). Foundations of advertising theory and practice (3 edition.).
Chicago Edition CitationChunawalla, S A; Sethia. Foundations of Advertising Theory and Practice. 3 edition. Himalaya Pub House: Mumbai, 1993.
MLA Edition CitationChunawalla, S A; Sethia. Foundations of Advertising Theory and Practice. 3 edition. 1993.
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