Varshney, R. L. B. (1993). International marketing management: An Indian perspective (7 edition.).
Chicago Edition CitationVarshney, R L; Bhattacharyya. International Marketing Management: An Indian Perspective. 7 edition. Sultan Chand & Sons: New Delhi, 1993.
MLA Edition CitationVarshney, R L; Bhattacharyya. International Marketing Management: An Indian Perspective. 7 edition. 1993.
Warning: These citations may not always be 100% accurate.