Marketing strategy: A customer-driven approach

Détails bibliographiques
Auteur principal:	Schnaars, Steven P
Format:	Printed Book
Publié:	Free Press: Newyork 1991
Sujets:	Strategic marketing management

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Market driven strategy
par: Day, George
Publié: (1990)

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Market driven strategy process for creating value
par: Day, George S
Publié: (1990)

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Strategy & marketing: A case approach
par: Simmonds, Kenneth
Publié: (1986)

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Marketing strategy
par: Mishra, Anil; Mishra, Amit
Publié: (2010)

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Marketing strategy
par: Ferrell, O C, et al
Publié: (2003)

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Marketing strategy
par: Ferrell, O C, et al
Publié: (2003)

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Creating the strategy : winning and keeping customers in B2B markets
par: Gould, Rennie
Publié: (2012)

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Market Based Management :Strategies for Growing Customer Value amd Profitability
par: Best, Roger J
Publié: (2006)

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Marketing strategy: a decision-focused approach
par: Mullins, John W; Author, et autres
Publié: (2011)

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Marketing strategies for emerging markets
par: Nargundkar, Rajendra ; Panda, Tapan K
Publié: (2006)

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Market-Driven Management Strategic and Operational Marketing
par: Jean-Jacques Lambin
Publié: (2000)

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Market driven strategy processes for creating value
par: Day, George S.
Publié: (1990)

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Marketing management strategies
par: Ferrell, O C; Harline, Michael D
Publié: (2011)

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Marketing strategy and management
par: Baker, Michael J
Publié: (2008)

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Frameworks for market strategy
par: Capon
Publié: (2015)

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Modern marketing strategies/
par: Miller, Finn
Publié: (2019)

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Tilt : shifting your strategy from products to customers
par: Dawar, Niraj
Publié: (2013)

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Marketing strategy
par: Hill,Mark E.
Publié: (2013)

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Optimal trading strategies : quantitive approaches for managing market impact and trading risk
par: Kissell, Robert; Glantz, Morton
Publié: (2007)

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Strategies for business markets and business communications
par: Thomas, M
Publié: (2007)

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Manager's guide to competitive marketing strategies
par: Paley, Norton
Publié: (1999)

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The Manager's guide to competitive marketing strategies
par: Paley, Norton
Publié: (2007)

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Marketing strategy : planning, implementation and control
par: Jain, Subhash C
Publié: (2004)

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Marketing strategy the thinking involved
par: Hill, Mark E
Publié: (2013)

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Step by step guide to a winning marketing strategy
par: Larkin, Geraldine A
Publié: (1993)

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Future of business in emerging markets : growh strategies for groth markets
par: Pacek, Nenad
Publié: (2012)

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Marketing strategy : Vol .1 : A life cycle appraoach
par: Lee, Alvin; Edwards, mark G
Publié: (2014)

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Marketing strategy : Vol .2 : case book
par: Lee, Alvin; Edwards, Mark G
Publié: (2014)

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Marketing as strategy
par: Kumar, Nirmalya
Publié: (2000)

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Supply chain strategies: demand driven and customer focused/
par: Hines, Tony
Publié: (2013)

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Marketing strategy and plans systematic marketing management
par: Luck, David J
Publié: (1982)

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New marketing strategies: Evolving flexible processes to fit market circumstance
par: Chaston, Ian
Publié: (2000)

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Encyclopaedia of strategic marketing management, Vol.09: Customer advisory boards a strategic tool
par: Carter, Tony
Publié: (2005)

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Essential advantage : how to win with a capability driven strategy
par: Leinwand, Paul; Mainardi, Cesare

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Marketing strategy :
par: Hill,Mark E.
Publié: (2013)

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Emerging markets : strategies for competing in the global value chain
par: Grosse, Robert
Publié: (2016)

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Result driven manager on executing strategy for business results
par: Harvard Business Review
Publié: (2007)

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Market driven strategy: Process for creating value
par: Day,George S
Publié: (1999)

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Luxury strategy break the rules of marketing to build luxury brands
par: Kapferer, Jean-noel; Bastian, vincent
Publié: (2012)

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Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation
par: Kumar, Nirmalya
Publié: (2004)

Marketing strategy: A customer-driven approach

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