APA Edition Citation

Schnaars, S. P. (1991). Marketing strategy: A customer-driven approach.

Chicago Edition Citation

Schnaars, Steven P. Marketing Strategy: A Customer-driven Approach. Free Press: Newyork, 1991.

MLA Edition Citation

Schnaars, Steven P. Marketing Strategy: A Customer-driven Approach. 1991.

Warning: These citations may not always be 100% accurate.