Ramaswamy, V. S. N. (1991). Marketing management: Planning implementation and control: Indian context.
Chicago Edition CitationRamaswamy, V S; Namakumari. Marketing Management: Planning Implementation and Control: Indian Context. Macmillan: India, 1991.
MLA Edition CitationRamaswamy, V S; Namakumari. Marketing Management: Planning Implementation and Control: Indian Context. 1991.
Warning: These citations may not always be 100% accurate.