Cita APA

Aaker, D. A. B. (1992). Advertising management (4 edition.).

Citación estilo Chicago

Aaker, David A; Batra. Advertising Management. 4 edition. Prentice Hall: New Delhi, 1992.

Cita MLA

Aaker, David A; Batra. Advertising Management. 4 edition. 1992.