Mohan, M. (1990). Advertising management: Concepts and cases.
Chicago Edition CitationMohan, Manendra. Advertising Management: Concepts and Cases. Tata Mc Graw Hill: New Delhi, 1990.
Cita MLAMohan, Manendra. Advertising Management: Concepts and Cases. 1990.
Atenció: Aquestes cites poden no estar 100% correctes.