APA Edition Citation

Mohan, M. (1990). Advertising management: Concepts and cases.

Chicago Edition Citation

Mohan, Manendra. Advertising Management: Concepts and Cases. Tata Mc Graw Hill: New Delhi, 1990.

MLA Edition Citation

Mohan, Manendra. Advertising Management: Concepts and Cases. 1990.

Warning: These citations may not always be 100% accurate.