Cita APA

Guiltinan, J. P. P. (1991). Marketing management: Strategies and programs (4 edition.).

Citación estilo Chicago

Guiltinan, Joseph P; Paul. Marketing Management: Strategies and Programs. 4 edition. Mc Graw Hill: New York, 1991.

Cita MLA

Guiltinan, Joseph P; Paul. Marketing Management: Strategies and Programs. 4 edition. 1991.