APA Alıntı

Fletcher, A. D. B. (1991). Fundamentals of advertising research (4 edition.).

Chicago Stili Alıntı

Fletcher, Alan D; Bowers. Fundamentals of Advertising Research. 4 edition. Wadsworth Publishing Company: California, 1991.

MLA Alıntı

Fletcher, Alan D; Bowers. Fundamentals of Advertising Research. 4 edition. 1991.