एपीए उद्धरण

McCarthy, E. J. (1987). Basic marketing: A managerial approach (7 edition.).

शिकागो स्टाइल उद्धरण

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. Richard D. Irwin, INC: Illinois, 1987.

एमएलए उद्धरण

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. 1987.