Cita APA

McCarthy, E. J. (1987). Basic marketing: A managerial approach (7 edition.).

Chicago Edition Citation

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. Richard D. Irwin, INC: Illinois, 1987.

Cita MLA

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. 7 edition. 1987.