APA Edition Citation

Amarchand, D. V. (1989). Textbook of marketing.

Chicago Edition Citation

Amarchand, D; Varadharajan. Textbook of Marketing. Konark Publishers Pvt Ltd: New Delhi, 1989.

MLA Edition Citation

Amarchand, D; Varadharajan. Textbook of Marketing. 1989.

Warning: These citations may not always be 100% accurate.