APA Edition Citation

Cummins, J. (1991). Sales promotion: How to create and implement campaigns that really work.

Chicago Edition Citation

Cummins, Julians. Sales Promotion: How to Create and Implement Campaigns That Really Work. Universal Book Stall: New Delhi, 1991.

MLA Edition Citation

Cummins, Julians. Sales Promotion: How to Create and Implement Campaigns That Really Work. 1991.

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