APA Edition Citation

Cummins, J. (1991). Sales promotion: How to create and implement campaigns that really work.

Chicago Edition Citation

Cummins, Julians. Sales Promotion: How to Create and Implement Campaigns That Really Work. Universal Book Stall: New Delhi, 1991.

MLA Edition Citation

Cummins, Julians. Sales Promotion: How to Create and Implement Campaigns That Really Work. 1991.

Warning: These citations may not always be 100% accurate.