Kotler, P. (1991). Marketing management: Analysis, planning, implementation and control (7 edition.).
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 7 edition. Prentice Hall: New Delhi, 1991.
ציטוט MLAKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 7 edition. 1991.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.