Building brands in Asia : From the inside out

Gelijkaardige items

• Building brand value: five steps to building powerful brands
  door: Parameswaran, MG
  Gepubliceerd in: (2006)
• Case Studies on Brand Management : New Paradigms
  Gepubliceerd in: (2008)
• Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
  door: Kevin, Lane Keller
  Gepubliceerd in: (2008)
• Strategic Brand Management : building, measuring and managing brand equity
  door: Kevin Lane Keller
  Gepubliceerd in: (2003)
• Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
  door: Kompella,Kartikeya
  Gepubliceerd in: (2006)