Building brands in Asia : From the inside out

समान संसाधन

• Building brand value: five steps to building powerful brands
  द्वारा: Parameswaran, MG
  प्रकाशित: (2006)
• Case Studies on Brand Management : New Paradigms
  प्रकाशित: (2008)
• Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
  द्वारा: Kevin, Lane Keller
  प्रकाशित: (2008)
• Strategic Brand Management : building, measuring and managing brand equity
  द्वारा: Kevin Lane Keller
  प्रकाशित: (2003)
• Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
  द्वारा: Kompella,Kartikeya
  प्रकाशित: (2006)