Building brands in Asia : From the inside out

Míreanna Comhchosúla

• Building brand value: five steps to building powerful brands
  le: Parameswaran, MG
  Foilsithe: (2006)
• Case Studies on Brand Management : New Paradigms
  Foilsithe: (2008)
• Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
  le: Kevin, Lane Keller
  Foilsithe: (2008)
• Strategic Brand Management : building, measuring and managing brand equity
  le: Kevin Lane Keller
  Foilsithe: (2003)
• Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
  le: Kompella,Kartikeya
  Foilsithe: (2006)